Nice Kiddush Hashem
It's not often that you hear the words "Tonight the rabbinical community is stepping in to help save more lives" on American (or any country's) national television.
Good going Robby!
And in other organ donation news . . . For just $20, you could win a trip for 2 to Israel, a stay at the luxurious King David Hotel, and you'll definitely be supporting Organ Donation education. Details about the raffle here.